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Marketron, a U.S.-based provider of revenue management and digital advertising software for broadcasters, and vCreative, a media workflow software company also based in the United States, have announced a new integration between Marketron Traffic and the vCreative vPPO platform. The aim is to improve efficiency, reduce errors and simplify workflows for radio broadcasters.
The integration enables a two-way data exchange between the two platforms, automating tasks such as spot entry and cart assignment that were previously manual and time-consuming. According to the companies, the system could save broadcasters more than 30 seconds per spot entry and over a minute per cart assignment. For operations handling 5,000 or more spots each month, the total time savings could reach up to 124 hours.
Marketron and vCreative claim that the integration may also reduce errors caused by manual data entry, helping stations limit makegoods and credit adjustments.
“Efficiency has become a top priority for radio broadcasters,” said Jimshade Chaudhari, CEO of Marketron. “As technology partners, it’s our job to eliminate operational gaps. This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations.”
Mary DelGrande, CEO of vCreative, added, “This integration with Marketron Traffic is a perfect example of two industry leaders coming together to simplify complex processes. By automating critical workflows, we’re not only saving time — we’re also helping stations reduce costly errors and focus more energy on content and revenue generation.”
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