Strengthening Lawo’s presence and customer support in North America, Sam Schauland has been promoted to “Executive Vice President North America” with overall responsibility for Lawo’s business in the region.
“I am extremely excited to take on this new responsibility,” says Schauland. “Lawo has grown tremendously in North America in the past years, thanks to a strong reputation for market-leading IP solutions combined with first-class expertise and support. I look forward to this new challenge of leading continued growth in what has become Lawo’s largest global market.”
Schauland, who holds a doctorate in engineering, has a long history with the German broadcast specialist having joined Lawo in 2015 as technical manager. The following year he oversaw Lawo’s first big IP video project for the European football tournament in France and was appointed technical manager Americas in 2017 to coordinate the delivery of customer projects and develop Lawo’s support infrastructure in North America.
In 2019 he helped optimize processes and drive strategic initiatives when he led Lawo’s global team of project managers and engineers as senior V.P. Global Operations.
“We were lucky to have Sam join Lawo, not least because of his enthusiasm for our North American organization, which he has constantly advanced since joining the team,” says Jamie Dunn, CCO at Lawo, to whom Sam will report.