The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
International Sales Team has appointed San Francisco-based Lee Salas, increasing its presence in the United States.
Salas is an experienced senior sales executive in broadcast media and OTT for hardware, software and video platform products, services, and solutions to North American clients. His previous roles include the full-sales cycle from prospecting leads, negotiating terms, and closing deals. He has built relationships with both U.S. domestic and international clients, including CBS Television and Deluxe Entertainment Services Group.
Salas said of his appointment, “what an exciting opportunity to be joining International Sales Team at such a positive time. The broadcasting industry was hit hard during the pandemic, and I understand that businesses are looking to grow once again. I am looking forward to introducing Sales Teams as a Service (STaaS) by International Sales Team to the U.S.”
Roland Schaller, sales force manager for International Sales Team, commented, “Lee is an accomplished and recognized broadcast industry sales professional, and we are privileged to have him as part of our team.”