Radio imaging, voiceover, programming, podcasting and jingles provider Benztown has announced that the Independent Broadcasters Association has selected the company’s StudioTexter as its official texting platform. The texting service and contesting and communications platform is exclusively for radio stations. The company says that through its new partnership with IBA, StudioTexter is now available to members at a price especially budget-friendly for independent radio broadcasters.
StudioTexter provides stations with free incoming SMS messages with unlimited keywords and enables stations to schedule multiple contests, use templates, pick random winners and send direct replies to listeners. StudioTexter’s Auto Responder lets stations easily schedule automated messages and replies from on-air talent for incoming texts.
IBA President Ron Stone says, “We started the national contest for our members three years ago. It was a huge hit. The one thing I consistently heard from the members was text-to-win. We were using a website widget. StudioTexter gave us an inexpensive way to provide text-to-win for the members; our contest has never been better. I would recommend this product to any station of any size.”
Dave “Chachi” Denes, president of Benztown, says, “We are thrilled that IBA members can now connect to their listeners and get more for less through this exciting and innovative new partnership. When we launched StudioTexter with our partner Envisionwise, we set out to create a texting service built specifically for the industry we love at the most affordable price. StudioTexter is the ideal solution for stations looking for a new best-in-class texting partner.”
Jackie Parks, president and CEO of Envisionwise, adds, “We are very excited to partner with IBA to bring StudioTexter to their station members that need this seamless and robust texting solution now more than ever. What sets StudioTexter miles apart from other texting services is that it is the only texting platform designed by radio pros to meet the unique texting needs of radio stations. StudioTexter enriches listener connections, builds trust and strengthens communication between station brands and their communities, amplifying brand awareness and engagement and driving listener loyalty.”