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Loudspeaker brand PMC has appointed Heff Moraes its Business Development manager, with responsibility for the United Kingdom pro audio division.
Moraes will work out of PMC Studio London, the company’s recently opened demo facility dedicated to Dolby Atmos music mixing. Moraes will act as a brand ambassador for PMC products, using his industry knowledge and experience to support dealers and help customers identify the right monitoring products for their needs.
“[Heff] thoroughly understands modern recording techniques, he has excellent contacts with artists, producers and record labels, and he has hands-on experience of PMC’s products,” commented PMC CEO Jeff Willcocks. “We are really thrilled that he is now part of our team and delighted that he will be endorsing and supporting our product range in such a visible and enthusiastic way.”
Moraes is an internationally known recording and mix engineer. He started his career at Trevor Horn’s Sarm Studios in 1984, and went on to work with many top producers. In 2007, he took a break from the music industry, and returned a decade later to build and manage a state-of-the-art studio at Tape, a private members club in London that regularly hosts performances by top artists and DJs. He chose PMC’s flagship QB1 XBD-A monitors for Tape’s in-house studio because he liked their sonic accuracy, transparency, clarity and power.
A key driver for Moraes — and one of the main reasons why he has joined PMC as Business Development Manager – is his desire to create amazing sounding music.
“If you want to make great music, you have to be brave. In order to be brave, you have to trust that what you are listening to is accurate,” he explained.
At PMC’s new London studio, Moraes will be able to demonstrate the company’s full pro audio product range, including a monitoring system for Dolby Atmos.
“I hope we can encourage current and well-known artists to mix in Atmos because content that young people want to buy is what will drive the format,” he said.