Brussels-based jingle house Brandy created a new jingle package for Media One Group's LFM in Lausanne, Switzerland
French print media group Groupe Figaro engaged Brandy for the sonic branding of its new radio and television channels. The Belgian audio designer developed a logo, bumpers and IDs for Figaro Radio and Figaro TV. Last year, Groupe Figaro decided to diversify its product range with an audio-visual offering.
The group launched Figaro Radio via DAB+ and Figaro TV in the Ile de France region. Brandy says the popular media brand was looking for a unique sound to translate the brand’s authenticity and style into audio.
Laurent Hongne of Secom, the company responsible for developing the Groupe Figaro’s audio-visual media, says, “I’ve been following Brandy’s work for some time, and the launch of Figaro Radio was the perfect moment to take the plunge together. A talk format requires finesse, and the result of this design is exactly what we were looking for. Super professional for a major French brand, with a smooth, efficient and, at the same time, human approach. Bravo, Brandy!”
You can hear a sample of the audio branding here.