Genelec names Andrew Glasmacher sales manager

Genelec Inc. has appointed Andrew Glasmacher as sales manager — install and professional products. Glasmacher, a seasoned sales and marketing professional with more than two decades of experience, joins the company’s U.S. sales team.

Before joining Genelec, Glasmacher was a regional sales manager for a commercial AV manufacturer’s representative firm, overseeing sales in Indiana and Michigan. He also worked as a key account representative at Sweetwater, managing product training, marketing campaigns and inventory, and collaborating across departments. Earlier roles include marketing manager, where he produced training videos and delivered CTS-certified courses at trade shows like InfoComm, and territory representative, managing a dealer network in Utah, Idaho and Wyoming.

Glasmacher is also a vocalist and drummer with The Sweetwater All Stars, a nine-piece R&B band based in Fort Wayne, Indiana. He earned a Bachelor of Applied Science in Sound Arts from Ex’pression College for Digital Arts, graduating salutatorian in 2005.

“We have known Andrew for years through his association with Sweetwater, and we are thrilled to have him on the Genelec Inc. sales team,” said Lisa Kaufmann, Genelec Inc. managing director. “His broad experience in sales, marketing and social media will bring a fresh perspective to our team. Welcome, Andrew.”