To jointly mark the 75th and 45th anniversaries of the founding of the Audio Engineering Society and Genelec, respectively, both organisations have joined forces — with the support of Dolby —to launch an educational tour across the major cities of Latin America to share knowledge and promote discussion of the fast-growing world of immersive audio. The AES/Genelec Latam Immersive Tour will visit São Paulo, Lima, Quito, Mexico City and Buenos Aires this year and extend to Colombia, Chile and other countries in the region during 2024.
Each event will take place over two days and include conferences, presentations and panels with local audio professionals with extensive experience and knowledge of immersive audio. All presentations will feature a Genelec 7.1.4 Smart Active Monitoring System, calibrated specifically for its acoustic environment using GLM loudspeaker manager software.
The regional AES authorities considered a Latin American tour a while back, but the pandemic temporarily halted planning. At the AES LAC in Buenos Aires in 2022, the current VP of the region, Jorge Azama, presented the idea to Genelec, who readily agreed to participate.
“I feel very excited to be able to carry out this important educational initiative together with Genelec and Dolby, two companies that have collaborated very closely with the Audio Engineering Society, especially in Latin America,” says Azama. “I’m sure that this tour will be very useful for all those who attend in the various countries of our region. I’d strongly encourage everyone not to miss it!”
The days of producing music and audio-visual content solely in stereo or 5.1 are over
Miguel Domínguez, Genelec’s Latin American sales manager
Miguel Domínguez, Genelec’s Latin American sales manager, adds, “Everyone involved in audio production must be aware that with immersive, we’re currently experiencing a historic turning point in the professional audio industry, equivalent to that experienced in the ’90s with the implementation of digital audio, and the transition from large professional studios to home studios. The days of producing music and audio-visual content solely in stereo or 5.1 are over because immersive technology has reached a level of maturity that benefits all the players in the industry, from manufacturers to content creators and consumers. The purpose of this tour is to help ensure that Latin America is ready to take advantage of this technology without delay.”
The tour will begin on May 18 and 19 at Dolby’s regional headquarters in São Paulo, Brazil, which already has a Genelec 7.1.4 Smart Active Monitoring System, making it the perfect starting point. Giovanni Asselta and the Dolby team in São Paulo will host a panel of guest speakers that includes audio professionals such as Carlos Ronconi, Mauricio Gargel, Beto Neves, Clement Zular, and Rubens Carvalho.
Another key stage of this year’s tour will occur at the AES LAC in Quito, Ecuador, Sept 18 – 21. This annual Latin American AES conference brings together leading international audio professionals and is a leading regional academic event in the pro audio world.
You can register for any of the tour events here.
