Bauer Media Audio Portugal launches audioXi
The platform provides advertisers with access to an audience of more than 50 million monthly audio impressions, says the firm
The platform provides advertisers with access to an audience of more than 50 million monthly audio impressions, says the firm
It will be a broadcast experience in the West Hall of the Las Vegas Convention Center
World Radio Day 2023 provides an opportunity for radio to underline the key role it plays in moderating conflict and tensions, encouraging reconciliation and discussion
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The cloud can help stations innovate and differentiate in the face of competition from streaming platforms
Day 4 of RadioWeek looked at the opportunities data provides broadcasters
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Xperi subsidiary DTS, Inc., which specializes in next-generation audio, imaging and sensing technology, has released a new report, “The Vehicle as a Third Space.” The report discusses the increasing importance of the vehicle as a third space and uncovers drivers’ preferred in-cabin features and functionality.
Based on a national consumer survey conducted by Big Village, the report finds that 75% of Gen Z drivers (ages 18 to 25 years), and 49% of drivers overall, are more likely to view their vehicle as a third space today, compared to pre-Covid. The report defined a ‘third space’ to survey respondents as a place outside of work and the house to relax, enjoy hobbies, and escape the stresses of work, such as a coffee shop, library, park or vehicle; the “first space” as home; and the ‘second space’ as a workplace.
“Automotive has conquered the vehicle exterior, but the next evolution is all about solving the vehicle interior, especially its role as a third space,” said Jeff Jury, Xperi senior vice president and general manager of Connected Car. “Consumers, especially younger drivers, are moving from viewing their vehicle as simple transportation toward seeing it as a space where they can relax and escape. This demands technology that can merge safety with a vehicle cockpit that meets their entertainment, comfort, personalization and wellness needs. It is the future of the connected car industry.”
Key survey takeaways include:
Richard Tomasco, vice president of Big Village, says, “As the survey makes clear, interest in a more immersive, customized experience among drivers suggests exciting new possibilities for the future of the vehicle as a third space.”
You can access the report here.
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