Reaching out to listeners through an increasingly crowded, interconnected, digitized audio space takes more than experience in radio programming. For Joe D’Angelo, Xperi’s senior V.P. of broadcast radio, it requires partnering with those who have expert knowledge of metadata, an
The Digital Radio Mondiale consortium has released a new corporate video focused on the user’s experience of DRM digital radio standard.
The organization explains that it created DRM — The User’s Experience video specifically to introduce the “extra benefits that DRM digital radio brings to listeners.” It describes the video as using “an accessible and humoristic story” to illustrate the additional services the standard and its Journaline text application offer, like public signage, Emergency Warning Functionality and education.
This is a sequel to the corporate video released recently “DRM — From Studio to the Listener,” which addressed transmission and distribution issues and mainly targeted regulators, broadcasters and the industry. The consortium adds that the energy efficiency of DRM transmissions highlighted in that video can now be individually checked by using the recently launched DRM energy efficiency calculator.