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Australia’s Commercial Radio & Audio industry group rolled out another listenership survey from GfK.
Let’s go to the release for GfK Survey 3, “Commercial radio saw a year-over-year increase of 53,000 listeners, with 12.5 million Australians tuning in weekly, while streaming grew to 3.3 million weekly listeners, up by 55,000 Australians YOY.”
The ever-so-coveted 25–54 age group “crucial for advertisers, grew by 116,000 listeners year-on-year, reaching 6.2 million weekly,” according to the survey.
CRA CEO Lizzie Young said, “The 25–54 demo growth tells you everything about radio’s commercial appeal; we’re adding 116,000 weekly listeners in the group that drives purchasing decisions.”
Additional data nuggets include, “In-car listening continues to deliver growth, adding 266,000 weekly listeners YOY to reach 10.3 million Australians weekly.”
And, “Commercial radio streaming in cars grew 11 minutes year-on-year to 1 hour 37 minutes, while home streaming remained steady at 3 hours 34 minutes.”
It should be noted that the numbers from the GfK survey are based on five metros, Adelaide, Brisbane, Melbourne, Perth and Sidney.
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