Triton releases Canadian podcast numbers
Podcast audience market researcher Triton Digital has released new podcast audience numbers for Canada
Industry body Commercial Radio Australia has signed a three-year agreement with Triton Digital to continue publishing the Australian Podcast Ranker through to March 2024.
The partnership will see Triton Digital continue to publish the monthly report on the top 100 podcasts in Australia, provide data on listener numbers and monthly downloads, and further develop the Australia podcast ranking website.
Since its release in October 2019, the ranker has increased from seven to 18 participating publishers. Monthly podcast downloads have grown six-fold from 10 million to 62.3 million in February.
CRA chief executive officer Joan Warner said: “The Australian Podcast Ranker has become an established part of a thriving podcast industry in Australia in a short space of time. It was developed to bring greater transparency to podcast performance and consumption and has drawn attention to the sizeable audiences of many rising stars in podcasting. We’re pleased to continue working with Triton Digital to support all participating creators, publishers and advertisers.”
Triton Digital chief executive officer John Rosso said: “CRA has taken a leadership role in growing the podcast business in Australia by insisting on high-quality measurement. We are gratified that they have, once again, selected Triton Digital to provide accurate, validated, and reliable third-party measurement of this fast-moving segment of the Australian media marketplace.”
Participating publishers include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR, Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Sports Entertainment Network, Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.
