Programmatic in podcasting: Why aren’t we there yet?
The increasing popularity of podcasts make them an inevitable focus shift for advertising, but that’s a move demanding care and a clear understanding of the format’s idiosyncrasies
Breaking News
How a podcast idea turned into a thriving online radio station
Kenya’s Radio Legion provides a platform for urban culture enthusiasts from all walks of life to tell their stories to the world
It’s time to rethink your audio branding
With radio undergoing so much dramatic change, why are stations still holding on to outdated ideas of audio imaging?
Netherlands adopts new audience measurement system
Johan Smit, director of Media-Adviesbureaus, explains why the change was necessary and shares some of the valuable lessons learned
The “impossible sell” playbook
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
“Securing radio’s prominence” at WorldDAB Automotive 2023
The key event brought together broadcasters and the automotive sector in Paris this summer
Finding your voice, ignoring the naysayers
Record-breaking podcaster Mario Bekes explains how success is down to determination, energy and the willingness to make great sacrifices
The special responsibilities of public radio
Plans to axe the BBC Singers highlight the responsibilities public broadcasters have to support resource-intensive activities
Bauer Media: Life Beyond FM
Jim Receveur, CEO of Bauer Media Denmark and Norway, on the new world of opportunities in the digital realm
TM Studios pivots to remote, provides longer-term innovation
A pandemic-forced solution provided the international radio jingles company with a new way to work beyond the confines of lockdown
