Super Hi-Fi launches VoiceIQ
VoiceIQ is the first AI-powered audio mastering tool for broadcast production voice tracks
VoiceIQ is the first AI-powered audio mastering tool for broadcast production voice tracks
Triton has released US podcast listening numbers for the period between July 31 and Sept. 3, 2023
The roadshow is of special interest to broadcast technology users in Devon and Cornwall
Italy’s premier football team relies on this robust codec for its audio broadcasts
RFmondial recently announced new analog FM and AM monitoring options for its RF-SE and RF-DAB signal monitors
The free webinar will feature the company's latest products and services
Latest News
After almost 10 years’ shaping the sonic branding of German radio station Bayern 1, Brussels-based Brandy pushed the market-leading Bavaria station to do something a little different.
With a brief to present something that was “positive, familiar and unique,” the on-air branding specialist suggested that the station should evolve its sound further still. Tom Van der Biest, creative director at Brandy, says: “As a producer, you have to think along with your partners and take them beyond the familiar paths. Since the vocals in jingles attract the most attention, we set out to create a new vocal sound which is completely unique in Germany.”
In addition to a series of station IDs, Brandy produced custom made show openers and promo beds for all major time slots. While the station IDs are based on tracks originally composed for radio2, MNM, Joe (Belgium) and LFM (Switzerland), the package is something entirely different.
“The choice of tracks from different packages illustrates the diversity of the Bayern 1 channel. But at the same time, it is a great example of how Brandy can make a re-sing sound like a bespoke product,” explains Diederik Decraene, director at Brandy.
Part of Bayerische Rundfunk and with 3.2 million listeners, Bayern 1 is the most popular radio station in Bavaria. The format is strongly oriented towards music from the 1980s and focuses on the 45+ target group.
You can listen to the aircheck here.
contributor
Brandy has produced a jingle package to rebrand JOE in Belgium and launch a new JOE national radio station in the Netherlands
With radio undergoing so much dramatic change, why are stations still holding on to outdated ideas of audio imaging?
The French print media group is expanding into radio and TV
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France
+33 5 55 18 03 61