The 19th edition of the publication arrives at a critical time
The Brandy team created a new set of station IDs – styling for theme weeks such as Marathon Radio and end-of-year celebrations – and generics for several programmes, one of which features a small symphonic orchestra.
The Smack Trax series is now in its 7th edition. Brandy’s brief was to develop a clear line for the station’s unique sonic branding together with MNM’s management. Imaging Director at MNM Bart De Raes says, “With familiar recipes, but also with a serious dose of innovation, Brandy has succeeded perfectly in finding the balance between a classic radio jingle and a modern sound like you hear in music today.”
Here’s how the new jingles sound.