Commercial radio reaches 12.4 million weekly listeners in Australia
NEUCHÂTEL, Switzerland — At the 15th Atelier Radiophonique Romand (ARARO) Conference on Feb. 7 in Neuchâtel, Switzerland, industry experts gathered to discuss radio’s evolving landscape in an artificial intelligence-driven world.
Among them York Strempel, program director at KISS FM Berlin and a strong advocate for live talent, emphasized the irreplaceable role of human intelligence in radio.
As AI-generated voices gain traction, Strempel argued that radio’s future depends on real hosts, their emotional depth and their ability to build genuine connections with audiences.
For Strempel, the key question is obvious: Can AI replace the emotional bond between a radio host and their audience? His emphatic answer: No. “The trust listeners place in their favorite hosts is built over time. You can’t replicate that with an algorithm,” he said.
He acknowledged the industry’s shift toward AI-driven content as a cost-saving measure but warned of its limitations. While synthetic voices can deliver information efficiently, they lack a live presenter’s warmth, credibility and spontaneity.
“Every host is unique. They bring their own experiences and personal stories. AI can mimic a voice, but can’t replicate a personality,” he explained.
Every host is unique. They bring their own experiences and personal stories. AI can mimic a voice, but can’t replicate a personality.
Mentoring the next generation
Beyond the AI debate, talent development remains a priority for Strempel. He shared the story of Amy, an intern who lacked confidence in her voice but, with training and encouragement, became a compelling on-air presence.
“She was hesitant at first, but after two weeks, she delivered an aircheck that was pure gold. That’s the magic of human potential,” he said.
His approach to recruitment is proactive. Instead of waiting for young voices to apply, he seeks out promising talent himself. “In the past, a program director would never call you. Now I’m the one reaching out, inviting people to join us,” he said.
One of his most unexpected finds was Gianluca, a former postal worker Strempel discovered through social media.
“He thought I was joking when I offered him a major drive-time slot. Two weeks later, he was on air,” he said. Gianluca is now a successful host and social media personality, blending traditional radio with digital engagement.
The power of contrast
One of Strempel’s most innovative projects pairs young and experienced voices in a podcast that bridges generational gaps. A 78-year-old radio veteran hosts alongside a 22-year-old digital-native presenter, creating dynamic conversations.
“My CEO thought I was crazy,” Strempel said. “But the contrast — one discussing the Vietnam War, the other worried about missing a TikTok trend — made for compelling content.”
The show was nominated for the German Radio Award for Best Podcast. This experiment reinforced his belief that radio thrives on human diversity. Generational and experiential contrasts add depth that AI cannot replicate.
While Strempel champions human intelligence, he acknowledges the challenges. “Developing talent takes time and money. People leave for better offers, conflicts arise, emotions get in the way,” he said.
My CEO thought I was crazy
The challenge of investing in people
Still, he sees these as opportunities rather than obstacles. “AI doesn’t argue or quit. But it also doesn’t inspire, innovate or connect,” he noted.
His philosophy is straightforward: Take risks, trust creativity and invest in real voices. “Radio isn’t just about numbers or AI-driven playlists. It’s about people connecting with people. That’s the real future of radio.”
As the conference wrapped up, Strempel left the audience with a challenge: Be bold. Be human. Be radio.
“The industry is fixated on influencers, AI and automation, but we’re overlooking our greatest asset — our radio hosts. If we don’t invest in them, we’re missing the point of what makes radio powerful.”
His words resonated. As AI advances, radio faces a choice: Embrace automation at the risk of losing its identity or double down on what sets it apart — authentic human connection.
At the 15th ARARO Conference, one thing was clear: Those who believe in radio’s future aren’t replacing human intelligence; they’re amplifying it.
