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Two world heavyweights, BBC Studios and digital audio services provider Triton Digital are partnering to “bring the BBC’s extensive audio catalog and premium originals across news, entertainment, drama, and more to Triton’s Audio Marketplace outside the UK.”
A release explains, “By partnering with Triton, the BBC’s audio inventory becomes available to over 50 digital advertising exchanges via Triton’s global Audio Marketplace for the very first time.”
That’s a lot of content.
It adds that the deal includes “Triton Ad Platform for streamlined campaign trafficking, delivery, and reporting and Triton Podcast Metrics for deep insights into listener demographics, behavior, and engagement trends.”
The release also notes, “BBC Studios will also take advantage of Triton’s Manadge, a robust analytics tool that provides detailed visibility into campaign performance, empowering publishers with data-driven insights to optimize advertising strategies.”
Triton Digital VP Market Development EMEA & Global Strategy Daniel Karlsson said, “Triton Digital’s monetization, audience measurement and operations tools are designed to help publishers scale their operations. Our global presence makes Triton the go-to-partner for publishers like BBC Studios who are looking to expand to international listeners.”
Related:
Triton Digital launches Podcast Metrics Demos+ in the Netherlands
Triton Digital releases September 2024 U.S. podcast ranker
CRA and Triton release Australian Podcast Ranker for September 2024
NRJ Global selects Manadge for ad revenue tracking
