Commercial radio reaches 12.4 million weekly listeners in Australia
In a statement released on July 6, Commercial Radio Australia quotes the GfK Survey 4 that says commercial radio in Australia gained 844,000 listeners to reach a cumulative weekly audience of 12 million, the highest figure ever and a 7.6% jump over the past year.
According to the survey, nearly 5.8 million people listened to commercial radio via digital platforms (DAB+ and streaming), up 24% compared to last year.
“This is an outstanding result with a record number of Australians listening to commercial radio. Commercial radio growth is being driven by radio’s digital evolution with the number of people listening via digital streaming up 34% on last year, and via DAB+ up by 24%,” said Commercial Radio Australia chief executive officer Ford Ennals.
“There was increased listening to commercial radio across all ages with a solid increase in younger listeners with 79% of 18-24s tuning in weekly. One in five of this age group listened to commercial DAB+ stations during the survey period, up 63% compared to a year ago.”
CRA says that, overall, 80% of Australians aged 10 and older tuned into commercial radio each week across the five metros, with solid growth across all parts of the day. There was a 7% lift in breakfast and afternoon audiences, an 11% increase in mornings (9 a.m. to midday) and 12.2% in weekends.
