EBU calls on Brussels to protect direct access to radio in vehicles
AdTonos is launching YoursTruly, an interactive and actionable solution for audio advertising, where the listener can interact with the ad creative by voice in real time.
To celebrate the launch, AdTonos will host a hybrid 80s-themed event in London, featuring “Yours Truly, 2095” — a recreated music video version of ELO’s 1981 hit — on Nov. 8.
“We believe that YoursTruly, our solution for interactive audio ads, is state-of-the-art when it comes to fulfilling the untapped, thrilling potential for innovation in the Adtech space. Truly, we feel success in Adtech is all about the simplicity of use for brands and advertisers, and in the listener experience,” said Michal Marcinik, CEO and founder of AdTonos.
According to Marcinik, YoursTruly gives brands the power of real conversation with their customers in their audio advertising by interacting via simple voice activation. This solution is advanced beyond the current state of tech and integrates with both Amazon Alexa and Google Assistant into one easy-to-use platform. It works on smart speakers and most Android mobile phones where the listener responds to an ad to receive more information or perform any desired action.
AdTonos debuted the technology via an ad campaign that Omnicom Media Group’s PHD planned and delivered for Audi and targeted London’s commercial radio stations, including Absolute Radio, Kiss Radio and Magic Radio. Listeners could book test drives for the brand’s latest model through voice activation on their smart speakers. The campaign also harnessed intelligent geolocation technology to help listeners select their nearest dealership.
“It is very difficult for B2B tech businesses to present new products and solutions in ways that would be instantly understandable to potential customers,” said Marcinik. “That’s why we decided that our product launch should be all about proper storytelling. And the story we tell is about love and tech, as there are many similarities with ground-breaking technology and emotions.”
