AdTonos has appointed Pierre Naggar, former global SVP of demand at Adswizz, and Alex Faust, ex-global head of multi-market sales from Spotify, as the newest members of their board advisors and senior leadership. AdTonos says Naggar and Faust will provide strategic support in expanding into multiple crucial markets.
Pierre Naggar is a senior programmatic and digital audio expert and joins AdTonos with 20 years of experience in the digital advertising and marketing industry. He spent the last seven years at AdsWizz, overseeing commercial activities in North America and Europe, focusing on the demand side. He previously held senior roles at 24/7 Realmedia, Yahoo! and Turn.
Commenting on his appointment, Naggar said, “Digital Audio consumption has experienced tremendous growth over the last few years, and there is an incredible opportunity for advertisers to reach their desired audiences across great content. I am very excited to be joining AdTonos as Board Advisor as they enable publishers and brands to leverage the power of audio through their innovative technology solutions.”
Right pace, right time
Faust joins AdTonos as a board advisor to counsel in building the direct sales and marketing function. Outside AdTonos, Faust is also an investor and advisor to founders of early-stage adtech companies. He has been in the media and advertising space for over 20 years in various sales and marketing roles, including VP, global head and director positions at Microsoft, global head of international sales at Spotify and across several start-ups and scaling businesses.
On his appointment, Faust said, “I’m really looking forward to helping the team accelerate growth at AdTonos. The recent growth and incredible product offering put the business in great shape to capture a significant share in the rapidly expanding digital audio market. Timing is so important with early-stage businesses — for AdTonos, it feels like things are in the right place at just the right time. I can’t wait to get going.”
CEO and founder of AdTonos, Michal Marcinik, said about the recent appointment, “I am so happy that Alex and Pierre are joining us. Their extraordinary senior experience at Spotify and Adswizz will bring AdTonos to a much larger scale. As we already started shaping new strategies, I dare to say the growth acceleration is something very likely to sustain in 2023.”