Triton Digital says it has released its 2025 LATAM Audio Insights Report, describing it as a detailed look at listening patterns and market trends across Latin America. The company says the findings draw on its Podcast Metrics and Webcast Metrics data collected between January and August 2025.
Triton Digital, a global technology and services provider to the digital audio, podcast and broadcast radio industries, says the data highlights how local-language content, mobile listening and established media publishers are shaping the region’s digital audio market. Oscar Sermeño, Triton Digital’s vice president of market strategy for the Americas, said the figures show a more mature podcast landscape than in previous years. “News taking the lead against all other genres shows audiences are turning to on-demand audio for real information and connection,” Sermeño said. “It is not a niche behavior anymore, it is mainstream, and what we see in the data is that listeners are loyal, they are mobile, and they are listening in their own language.”
According to Triton Digital, news accounts for 35% of total LATAM podcast listening, more than double comedy at 14% and ahead of fiction, society and culture, and sports at 8% each. The company says education, true crime, religion and spirituality, business, health and fitness, and history each account for between 3% and 5% of listening.
Consistent growth
The report also finds that Portuguese-language content accounts for 51% of ranked podcasts, followed by Spanish at 42%, which Triton notes means the two languages together represent 93% of the LATAM rankers. The company says Spotify leads in new episode RSS downloads with 32% share, followed by Apple Podcasts at 13% and Google Chrome at 10%.
On the network side, Triton Digital reports that Prisa Radio, Grupo Globo and Radios Grupo Globo (the radio division of Grupo Globo) top its sales network rankings, with a combined weekly average of more than 4.6 million downloads across the region. Other leading networks in the report include Audioboom, BBC, Folha de S Paulo, Grupo BluRadio, Adsmovil Audio Network, Grupo Acir and MVS Radio.
Triton Digital adds that streaming data from the same eight-month period shows consistent growth across major publishers, with the leading network surpassing 100,000 average active sessions. The company says the findings indicate a region that has moved beyond early-stage adoption into what it describes as a fully developed digital audio economy, shaped by scale, strong local voices and a clear preference for trusted news content. Sermeño said the key message for advertisers and publishers is that Latin America’s podcast audiences are large, engaged and ready for more sophisticated monetization strategies.
You can request a copy of the 2025 LATAM Audio Insights Report here.
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