On Air has integrated Cyanite’s AI music tagging technology into the MusicMaster scheduling platform, in a move designed to enhance how broadcasters and audio platforms manage music programming. The integration builds on an existing partnership and introduces a new workflow through On Air’s Vertex Framework, offering broadcasters structured, emotion-based metadata directly within MusicMaster.
Cyanite, a provider of AI-powered music tagging and analysis tools, enables broadcasters, sync agencies, production companies and streaming services to decode songs’ emotional and musical characteristics. The company’s tagging includes mood profiles, dynamics, tempo, BPM and key detection, all of which can now be applied within MusicMaster’s interface via Vertex.
On Air specializes in helping broadcasters modernize music programming workflows and has over 30 years of experience in the field. As the international distributor of MusicMaster — one of the most widely used music scheduling systems globally — On Air aims to support broadcasters in adapting to increasingly dynamic content environments.
A natural fit
Kevin John Hopkins, COO and CTO at On Air, said the integration allows broadcasters to combine data with human insight. “Vertex acts as the connective tissue between creativity, AI and adaptable technology, without vendor lock-in or outdated infrastructures,” he said.
Cyanite CEO Markus Schwarzer described the collaboration as a natural fit. “This brings our vision directly into radio and broadcast scheduling. Our AI-powered tagging provides the emotional intelligence, and On Air’s infrastructure ensures it’s delivered where it matters most — on air, in real time.”
Maxfive, a Vienna-based company that produces in-store and branded audio content across Europe, is an early adopter. A wholly owned subsidiary of the Rewe Group, Maxfive broadcasts to approximately 10,000 stores in 10 countries, reaching a claimed more than 10 million listeners daily. The company provides tailor-made programming for retail environments and offers digital signage and other point-of-sale services.
Claudia Schlifni, head of music and pre-recorded radio programs at Maxfive, said the team has already tagged 40,000 songs using Cyanite. “By integrating Cyanite into our workflow, we’re streamlining our scheduling processes and gaining more time to focus on refining playlists,” she said. “While we’re still fine-tuning the system, it’s already delivering impressive results.”
On Air states that the Cyanite integration supports a wide range of use cases — from fully automated workflows to AI-assisted curation — allowing broadcasters to tailor the system to their specific needs within MusicMaster.
Image: Freepik
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