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Podeo, the leading podcast platform in the MENA region, has launched an exclusive distribution channel in partnership with Binary Media, a passenger experience platform that reaches millions of taxi passengers across the UAE. This partnership integrates Podeo’s podcasts into Binary Media’s In-Cab Connected TV (ICTV) system, allowing commuters to access podcasts during their rides.
For the first time, Podeo-hosted podcasts will be available to taxi passengers across the UAE, connecting with a large audience. In 2023, almost 200 million taxi riders were recorded in Dubai alone, offering creators a substantial and engaged audience accessible through Podeo. Furthermore, the company’s creator tool offers real-time insights, helping podcasters maximize their reach and monetization opportunities.
Podeo says that, powered by Binary Media’s advanced operating system, this integration provides a seamless listening experience for commuters. “This long-term partnership with Binary Media is transforming every taxi ride into a journey of inspiration, exploration, and entertainment,” said Stefano Fallaha, CEO and founder of Podeo. “It’s a significant step forward that expands our creators’ reach and monetization capabilities, positioning Podeo as a global leader in content distribution.”
Santosh Sarma, CEO and co-founder of Binary Media, said, “Our partnership with Podeo aligns with Binary Media’s vision of making travel time meaningful, turning taxi rides into opportunities for entertainment, discovery, and productivity.”
The latest partnership significantly boosts Podeo’s distribution network, which includes major airlines, streaming platforms, chatting and gaming apps and advanced ad-tech, enabling podcasters to reach new audiences and generate more revenue. The platform’s comprehensive solutions and integrations have led to a surge in podcasters migrating to Podeo, offering creators expanded exposure and growth opportunities.
