Based on data from DTS AutoStage and TiVo, a new DTS Artist Impact Report has tracked an interesting in-vehicle listening trend — the crossover of artist Jelly Roll from rap to country and his recent leap into pop/top 40 territory.
Jelly Roll’s crossover into country appears to have happened almost organically during 2023 with in-vehicle listeners, demonstrating that his music is not confined to a single genre, hitting chords across multiple formats as he continued to release and bend genres well into 2024 – trends tracked by combining DTS AutoStage listening insights with TiVo metadata.
Joe D’Angelo, Xperi’s senior vice president of broadcast radio and digital audio, offers this and more insights in his latest blog, “DTS Artist Impact Report: How Jelly Roll ‘Rolls’ with In-Vehicle Listeners.” In it, he demonstrates that, at least for millions of in-vehicle listeners in the United States, Jelly Roll does something that few artists today do—he rolls well outside the box with a unifying sound that resonates across genres and formats.
At the 2024 NAB Show, Xperi released its Top 100 most listened-to songs in-vehicle in the U.S. and globally for 2023 and Q1 2024, representing real-world radio listening, enabled by the DTS AutoStage platform globally and extracted from the DTS AutoStage Broadcaster Portal.
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