Commercial radio reaches 12.4 million weekly listeners in Australia
CRA will host a webinar on June 27 to present findings from the latest Infinite Dial Australia research. The Infinite Dial® 2023 Australia webinar will reveal how Australians consume digital audio media today.
The 7th annual Infinite Dial 2023 Australia report is a comprehensive study of digital audio media behavior from Edison Research, which carries out digital audio consumption analysis globally, including for over 20 years in the United States, under the Infinite Dial banner.
Larry Rosin, president of Edison Research and vice president Nicole Beniamini will host the webinar, take the audience through the report’s key findings, and compare Australia’s national digital audio media consumption to other markets.
“With the IAB announcing recently in their Online Advertising Expenditure Report that digital audio advertising spending in Australia reached AU$51.9 million in March, a 13% jump year on year, the Infinite Dial webinar will help illuminate how those figures have been achieved,” said Ford Ennals, chief executive officer of CRA. “And with podcast advertising surging 20.7% to AU$19.8 million in the March quarter, it will be very interesting to see how Australia compares on the world stage regarding our love of podcast listening. Previously we were neck-and-neck with the U.S. The Infinite Dial report will reveal if this is still the case.”
Commercial Radio & Audio, LiSTNR and Triton Digital sponsor the annual Infinite Dial Australia study.
The Infinite Dial® 2023 Australia webinar is at 10:30 am AEST on June 27. You can register for this event here.
