Triton Digital and RCS connect OTA radio to programmatic buying
RCS Worldwide will debut RCSAI in SelectorCloud at IBC2026 in Amsterdam. RCSAI allows radio programmers to enter scheduling requests in natural language, with the system completing the associated task without requiring users to navigate multiple screens and menus. SelectorCloud is RCS’s browser-based cloud music scheduling platform.
RCSAI is the first application powered by RCS Intelligence, a new AI engine built into the RCS Cloud ecosystem. The company says it is developing further uses for the engine across its product portfolio. RCS is positioning the technology as part of its connected broadcast platform rather than a separate AI application.
The company will also introduce ZettaCloud Guest Management, which allows contributors to join live broadcasts through a secure link using a phone or computer. The cloud-based tool removes the need for dedicated codecs, telephone systems or other specialized hardware. Producers can use it to manage remote interviews and live conversations within the ZettaCloud environment.
RCS is also expanding its partnership with I Like Music, giving stations access to millions of licensed commercial and production tracks. Programmers can search, audition and download broadcast-quality material into their music catalogs, then make it available for playout in ZettaCloud. The catalog covers music from multiple genres and eras.
The IBC2026 presentation will also include the programmatic advertising integration with Triton Digital announced earlier this week. Susan Larkin, CEO and president of RCS Worldwide, argued that integration remains central to the company’s development strategy. “Broadcasters don’t need more disconnected systems,” she said. “They need technology that works together and helps them run their business more effectively.”
RCS Worldwide will exhibit at IBC2026 on Stand 8D43.
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Triton Digital and RCS connect OTA radio to programmatic buying
