Commercial radio reaches 12.4 million weekly listeners in Australia
As audio broadcasting hurtles toward an uncertain future shaped by evolving and unpredictable consumer demand and emerging disruptive technology, audio content providers need solutions for challenges they are yet to encounter.
Technology exists to address current challenges, but developing technology for future challenges requires remarkable thinking. Such technology should be imaginative, flexible and scalable and rethink what the listener wants. In this issue of The Solutioneers, we profile companies driving such technology. If solutions to future challenges or the audio broadcasting sector are behind a door, they hold the key.
Examples include creating visual content for listeners who expect more than just audio, securing an advantage for radio broadcasters in the frantic tussle for the in-car ear, creating virtual studio operations, and providing monitoring solutions for audio production specialists who want to switch between studio and headphones.
The companies in question also tackle enduring financial and logistical challenges that continually mutate beyond the reach of our current toolbox. They hold the keys to a broader array of tools.
We also highlight two components of audio consumption that receive too little attention: audience accessibility and feedback. Kevin Hilton examines what the BBC is doing to solve these issues.
Let us know if you foresee challenges yet imagined or have an immediate challenge that seems to defy current technological options. We’re tapped into a global database of imaginative technological locksmiths who are on a continual quest to craft the keys that will unlock the options for audio broadcasting.
Read online or download for free.
You can check out past editions of The Solutioneers and other RedTech special editions here.
