StreamGuys has added consumption metrics for rewindable streams to SGreports, a log-processing and content-analytics toolset that helps broadcasters and media companies understand how audiences interact with content. The direct integration between SGreports and the company’s SGrewind time-shifting service connects consumption metrics to the front-end consumer experience for the first time, helping customers understand how users engage and interact with rewindable content streaming within web browsers and mobile apps.
StreamGuys released its second generation of SGreports two years ago to simplify business and programming decisions for live streams and podcasts. Through both iterations, SGreports has provided detailed, insightful metrics on total listening hours, number of active sessions, number of unique users, user-level geographic locations, types of devices used to access content and much more.
As SGrewind gives listeners direct control of their live-streamed audio and video, SGreports now offers insights into what content was most important to the audience throughout the broadcast day. The convergence of SGreports and SGrewind can also benefit advertising decisions, as SGrewind integrates ad-insertion functionality to deliver targeted ads to listeners as they rewind and replay streams.
This story originally appeared in the Tech Focus: Transmitters, Antennas and Transmission Support Equipment section in the September/October 2026 edition of RedTech Magazine. You can read or download that edition for free here.
You can access all past RedTech publications, also for free, here.
These stories might interest you
RedTech Magazine September/October 2026 shows radio reshaping its future
StreamGuys removes delay for Bats
Tech Focus: StreamGuys consulting service aids programmatic growth
