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Targetspot is growing its international presence in a partnership with MediaDonuts. After appointing a partnership development director, the company explains that it had set a goal to open 10 new territories, favoring an approach focused on strong local partnerships. The new deal with MediaDonuts covers India and six Southeast Asian countries.
Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their goals across digital media channels. It has an international presence with offices in 11 countries, across EMEA, APAC and the United States, with headquarters in Belgium and Singapore. Its activities span digital marketing, media representation and also tech and insights.
Targetspot and MediaDonuts say they share a common vision on the strategic value of quality digital audio inventory. As per the agreement, MediaDonuts will offer its clients in India, Malaysia, Thailand, Vietnam, Philippines, Singapore and Indonesia access to the inventory of Targetspot. On its side, Targetspot says it will benefit from MediaDonuts’ “leading position” in audio advertising sales in the area.
“We are thrilled to join forces with such a key player in Southeast Asia,” commented Eric van der Haegen, partner development director for Targetspot. “It will be a strong ally in our development in the region. We share with MediaDonuts a strong belief in the potential of digital audio in this region, where the growth will be driven by the progressive shift of advertising to digital,” he said.
“With screenless moments significantly on the rise, we are beyond excited to partner with Targetspot, a global leader and pioneer in digital audio, to connect brands with listeners in India and Southeast Asia. Using rich data points based on users’ audio behavior, brands can now unlock the power of audio to speak directly to their audience and reach them in moments where visual ads cannot,” said Pieter-Jan de Kroon, managing director (Asia Pacific) at MediaDonuts.