KISS rebrand targets digital-first audiences
The campaign extended across digital partnerships, outdoor advertising and live audience activations
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Good to Great Lesson #7: Focus on strategy, not the competition
Strongest radio brands lead with strategy rather than reacting to rival stations
Good to Great Lesson #4: Stop chasing tune-out — create tune-in
The strategy lesson explains why stations should rethink avoiding tune-out
Good to Great Lesson #3: Do less, commit longer
The strategy lesson argues that fewer initiatives — repeated consistently — create stronger brand recognition
