AdLarge partners with NumberEight on privacy-first audio targeting
AdLarge is integrating NumberEight’s AI technology
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Includes 3,000 U.S. radio stations and over 160,000 listeners
AI may optimize radio operations, but its efficiencies also expose its vulnerability to radio’s significant strength
Cites reliability of radio in emergencies
The expansion will reinforce French-language regional journalism and extend digital reach across the country
The reinstatement follows a spending package restoring support for federally funded international broadcasters
The company will unveil the development during two online sessions
AdLarge is integrating NumberEight’s AI technology
The companies say the partnership significantly improves engagement with podcast audiences
If commercial radio is to survive in the future, it needs to reimagine the listener’s relationship with content and how they consume it. NumberEight cofounders Abhishek Sen and Chris Watts have a solution.
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