CRA reports digital audio growth despite softer Q1 radio market
As broadcast revenue softened, member digital audio growth outpaced the wider market
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The Swiss broadcaster is investing in stronger brands, local content and a multiplatform audio strategy to drive future growth
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As broadcast revenue softened, member digital audio growth outpaced the wider market
CRA says digital audio growth outpaced the wider Australian advertising market
In Q3 2024, its revenue increased 26.5% year-on-year
IAB Australia report shows revenue from digital audio growing fastest of all media
Surging digital ad spend reflects increased insights into consumer behavior
Nine of the top 10 podcasts in February’s Australian Podcast Ranker are Australian-produced shows
Streaming audio accounts for 63% of the digital ad spend according to a new report which reveals an AU$221 million spend in 2022
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