StreamGuys appoints VP of digital sales and strategy, names new EVP of technology
The company says it is expanding its audio advertising and technology strategy
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Includes 3,000 U.S. radio stations and over 160,000 listeners
AI may optimize radio operations, but its efficiencies also expose its vulnerability to radio’s significant strength
Cites reliability of radio in emergencies
The expansion will reinforce French-language regional journalism and extend digital reach across the country
The reinstatement follows a spending package restoring support for federally funded international broadcasters
The company will unveil the development during two online sessions
The company says it is expanding its audio advertising and technology strategy
CRA says commercial radio holds advertiser reach despite shifts in media consumption
The deal brings core technology in-house and formalizes senior technology and product leadership
CRA Audio ID is a unified approach to digital audio buying across Australia’s largest networks
The way radio navigates the next decade will depend on where it finds the money; AI can help
The companies say the partnership significantly improves engagement with podcast audiences
Triton says its Sounder solution will provide Nova with enhanced control over its advertising ecosystem
IAB Australia report shows revenue from digital audio growing fastest of all media
The integration will provide interactive audio ads to shared publishers
Users can generate a complete audio ad simply by uploading a picture
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