Commercial radio reaches 12.4 million weekly listeners in Australia
Super Hi-Fi says Southern Cross Austereo, Australia’s largest commercial radio broadcaster, has selected its Program Director Radio Operating System to manage digital radio experiences within the LiSTNR audio app.
According to Super Hi-Fi, SCA will use the full suite of its technologies to launch DAB stations and a variety of music channels on the next generation of the LiSTNR platform. The company says Program Director redefines how stations are curated, scheduled and operated, combining automation with commercial tools. The system is built on Super Hi-Fi’s proprietary artificial intelligence, trained on more than 20 years of radio programming and production data.
Chris Johnson, executive head of LiSTNR product and technology at SCA, said, “SCA remains future focussed and committed to delivering new capabilities that will lead to an enhanced audience experience. Super Hi-Fi’s new scalable approach delivers LiSTNR the technology and tools to bring an expansive range of music playlists to Australian audiences while driving engagement within the platform.”
Zack Zalon, CEO of Super Hi-Fi, said, “We are honored to work with SCA, one of the leading broadcasters in the world. We’re so excited for how they’ll deliver amazing new audio experiences while upgrading their operations, a potent combination designed to drive growth and enhance the listener experience.”
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