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Super Hi-Fi has launched Rosetta Sync and Rosetta Content, new updates to its Rosetta platform. These enhancements build on Rosetta Traffic, which was announced in August 2024. They aim to unify radio’s traditional and digital ecosystems by integrating real-time content, broadcast traffic and digital advertising.
The updated Rosetta platform provides a system for managing content and ad placements across broadcast and streaming platforms. A key addition, Rosetta Sync, is an on-premises tool that integrates with traffic systems and real-time content workflows, allowing locally stored assets to synchronize with Super Hi-Fi’s cloud-based system. This enables automated updates and scheduling for stations using Super Hi-Fi technology.
Rosetta Content is designed to help broadcasters insert and manage real-time content, including news, sports, weather and traffic. It uses automated rules to determine when and how content is scheduled for air.
“With Rosetta Sync and Rosetta Content, we’re giving broadcasters the ability to simplify operations and deliver synchronized, real-time content across broadcast and streaming,” said Zack Zalon, CEO of Super Hi-Fi. “This is about creating a seamless system that unifies content and advertising workflows.”
Rosetta Sync – Automated content and ad synchronization
Rosetta Sync runs on any device or network, automatically synchronizing content and advertising assets with Super Hi-Fi’s cloud in real time.
Key features include the following:
- Automated synchronization: Syncs content and ad assets from local folders, FTP servers and RSS feeds.
- Simple setup: Users select content types, define sources and let Rosetta Sync handle updates.
- Security and reliability: Designed for minimal resource use while ensuring secure and uninterrupted operation.
This approach streamlines operations and helps stations stay competitive in an evolving media landscape
Zack Zalon, CEO of Super Hi-Fi
Rosetta Content – Integrated real-time content management
Rosetta Content streamlines how stations integrate news, sports, weather, traffic and syndicated programming, organizing these elements into an automated content pipeline.
Key features include the following:
- Configurable content shells: Set up templates for news, weather, traffic and syndicated segments, which can be reused across stations.
- Automated rules engine: Ensures fresh content is always available, replacing outdated or missing elements as needed.
- Seamless clock integration: Content can be scheduled directly within station clocks for automated playback.
Unifying content and advertising workflows
With Rosetta Sync, Rosetta Content and Rosetta Traffic, Super Hi-Fi says the Rosetta platform now provides a unified system for managing real-time content and advertising across broadcast and digital channels.
- Cross-platform integration: It works with broadcast traffic systems, including WideOrbit, Marketron and Acquira, and digital ad platforms such as Adswizz and Triton Digital.
- AI-powered automation: Integrates with Super Hi-Fi’s AI-based Radio Operating System to manage transitions and imaging elements.
“Rosetta simplifies how broadcasters manage content and advertising, reducing complexity while improving automation,” said Zalon. “This approach streamlines operations and helps stations stay competitive in an evolving media landscape.”
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