StreamGuys to host audio ad revenue webinar

StreamGuys is hosting a webinar on Wednesday, Oct. 30, to help stations increase their audio ad revenue. The webinar is part of a new series, ‘Level Up with StreamGuys,’ the company says will showcase flexible business models supporting monetization and highlighting accessible resources to aid success.

The first session will cover three audio monetization models — direct local sales, remnant sales and audience extension — and how stations can use them with support from StreamGuys.

Direct local sales typically provide the highest value. StreamGuys will share best practices focusing on technology and business strategies. Broadcasters can sell unsold direct inventory on the marketplace. StreamGuys will explore various options for seasoned sales teams and those new to remnant sales. It will also show how broadcasters can extend their reach within the StreamGuys ecosystem to enhance direct sales opportunities. A live Q&A will follow the presentation.

The webinar will take place on Wednesday, Oct. 30, at 1 p.m. EDT (6 p.m. CET). You can find out more about this webinar and reserve your place here.

The series continues Wednesday, Nov. 20, with ‘Capturing Subscription Revenue,’ focusing on revenue from premium content for broadcasters and live event producers. Labelle and guests will discuss subscription pricing, premium content models and audience expectations. The session will also include examples of how StreamGuys’ RevenueStream service supports subscription management, branding, payments and flexible monetization options. The Nov. 20 webinar also begins at 1 p.m. EDT (6 p.m. CET).

StreamGuys plans to announce its January and February webinars via its social media channels and newsletters in the coming weeks.

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