The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
Streaming and podcast solutions provider StreamGuys has unveiled a significant upgrade to its HTML5-based SGplayer multimedia player. Complementing SGplayer’s existing embeddable configuration, version 3.2 offers a new full-page layout mode that provides additional ways for radio broadcasters and content producers to connect with their audiences and monetize their live streams and podcasts.
Hosted and managed by StreamGuys, SGplayer offers content providers a full-featured, multi-format media player they can easily incorporate into their websites to present live streams and on-demand content. According to StreamGuys, SGplayer 3.2’s newly redesigned, responsive user interface delivers attractive, customizable listening experiences on desktop and mobile devices while making it even easier for consumers to find and access relevant content. Integration with StreamGuys’ SGrewind time-shifting technology allows listeners to pause, resume, and rewind live streams or jump back to the beginning of a recently-streamed show through a scrollable and searchable program guide.
New engagement buttons in SGplayer 3.2’s full-page layout allow radio stations and podcasters to establish ongoing connections with their audiences. Listeners can quickly subscribe to podcasts through RSS feeds or third-party platforms such as Spotify and Apple Podcasts. At the same time, a new share button lets listeners easily propagate player links for their favorite live streams and on-demand content on popular social media networks and community forums. Enhanced search functionality allows consumers to find podcast episodes of interest by matching keywords to descriptions. The new full-page podcast presentation design can also showcase other podcast series from the same producer alongside the current episode list, encouraging listeners to discover and engage with more of the producer’s content.
Two new monetization features in SGplayer 3.2 supplement its existing support for dynamic advertising insertion. Content providers with existing e-commerce destinations can add a “buy” button or link to the iTunes Store to allow listeners to purchase products such as individual songs or albums immediately. The update also enables content providers to add customizable, clickable links to live stream and podcast descriptions to take listeners to sponsors’ websites, event ticket sales portals, or any other online destination the content provider wishes.
“Broadcasters and podcast publishers are constantly striving to deepen their relationships with their listeners and expand the monetization of their content beyond traditional advertising,” said Eduardo Martinez, director of technology, StreamGuys. “SGplayer 3.2’s new full-page layout is the result of extensive research we conducted with our customers to optimize how we help them achieve those goals. Its new interface design and features enable audio enterprises to deliver differentiated, engaging audience experiences that will keep their listeners coming back for more.”
Radio Free Entertainment Network, Ltd. was one of the beta testers for SGplayer 3.2 and agrees that the new version represents a significant step forward. “The new SGplayer enables scalable new opportunities for our marketing sales consultants and our clients,” said Christavus Dominic, CEO and founder of RFEN. “It will help them increase their productivity and profits through features like customizable text and clickable links for sponsorships and promotional events.”
SGplayer 3.2 is available immediately.