Sennheiser Spectera sits at center of NEP Australia’s audio overhaul
According to joint benchmark research by advertising agencies UBA (United Brands Association) and UMA (United Media Agencies), radio accounted for 14.5% of all advertising spend in Belgium in 2022.
TV continued to be the leader of the pack, with 35.6% of total advertising spend. Radio came second, while advertising in press dropped from 6.4% (2021) to 5.3%.
