Radio Wrocław has become the first radio station in Poland to integrate with DTS AutoStage, Xperi’s global in-vehicle infotainment platform.
Mirek Ostrowski, the station’s technical director, says, “We have now entered all the required data into the system for all three channels as logotypes, including frequencies of analog and digital broadcasts and provided links to audio streams, websites and social media.” The station has also rebuilt its internal dynamic data transmission system to make them instantly appear on receivers.
According to Joe D’Angelo, Xperi’s senior vice president of global radio and digital audio, broadcasters integrating with DTS AutoStage will notice benefits and unique branding opportunities through logo, slogan and album art. “They can participate in DTS AutoStage at no cost and are assured editorial control and freedom to pursue their strategic objectives,” says D’Angelo. “In addition, Xperi’s GDPR-compliant architecture provides unique analytics and metrics regarding consumer behavior.”