United Kingdom-based Podcast Radio, which specializes in adapting podcast content into a radio-friendly format, is collaborating with Alpha Media to bring a new radio experience to Missouri in the United States. Podcast Radio Missouri will launch on KREI-AM (Farmington) on May 27 and KWIX AM/FM (Moberly) on June 17.
The two stations will feature Podcast Radio Missouri across dayparts, prominently acting as the morning show in both markets, offering what the companies call “a fresh and dynamic start to the day.” This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape through Podcast Radio U.S., promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio.
Listeners will hear top-quality podcast content from across North America and the world while giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across Podcast Radio Missouri broadcast hours, including original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of local and national podcasts and their creators.
New gateway for listeners
Gerry Edwards, CEO of Podcast Radio, notes, “We are thrilled to be partnering with Alpha. The team has been great to work with in the build-up to launch, and we cannot wait to hear more Missouri-based podcasters on these stations.”
Phil Becker, Executive Vice President of Content at Alpha, said, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets”.
Krantz Media Group will oversee the syndication of Podcast Radio. CEO Gary Krantz said, “We are excited to expand Podcast Radio’s presence into Missouri with Alpha Media. Together, we’re creating a new gateway for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.”
AdLarge Media will handle sales for Podcast Radio Missouri.
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