Commercial Radio & Audio says that the latest GfK Survey shows commercial radio share in Australia has reached its highest level since 2014, climbing to an impressive 74.6%. This surge reflects nearly 10% growth over the past three years compared to S5 2021, underscoring radio’s role in connecting communities and delivering trusted content.
According to the GfK Survey 5, 2024, commercial radio now reaches 12.3 million weekly listeners, who spend an average of 12 hours and 51 minutes listening to radio. CRA said this growth “highlights radio’s enduring appeal and unique ability to adapt to changing listener preferences.”
CRA CEO Lizzie Young said, “Radio’s capacity to seamlessly connect with listeners anytime and anywhere is unmatched. Our commitment to delivering compelling, reliable content ensures Australians always have access to the programs they love, right at their fingertips.”
Among the 25-54 demographic, a critical audience for advertisers, commercial radio saw a 3.1% year-on-year increase, adding 181,000 listeners to surpass six million weekly. Breakfast shows reach over 8.8 million listeners weekly, with time spent listening at an average of 3 hours and 37 minutes.
In-car and digital growth
In-car listening grew by 4.8% YOY, with over 10 million people tuning in weekly. These listeners spend an average of five hours and 26 minutes a week with radio, integrating it into their routines. Listeners at home and at work tune in for an average of just over 10 hours and 12 hours and 41 minutes (up more than two hours YOY), respectively.
The digital transformation of radio is accelerating this growth — 3.4 million Australians stream commercial radio weekly for an average of four hours and 16 minutes, with 69.1% of these listeners tuning in from home, 28.1% in the car and 26.9% at work.
Commercial DAB+-only radio stations are also on the rise, attracting an audience of over 2.6 million. TSL on commercial DAB+-only stations has increased by 18 minutes to six hours and 26 minutes, highlighting the growing popularity of digital radio.
“As audio evolves, its importance as a trusted source of news, local information, entertainment and community connection grows stronger. Our focus remains on enhancing the listener experience and offering advertisers meaningful opportunities to engage with audiences at scale,” added Young.
You can see and compare the latest GfK Survey results here.
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