In more ways than one, the youth are audio broadcasting’s pipeline. Unless we find ways to reach out to them as listeners, our audience will eventually die off, literally; plus, we need youth to feed into our talent pool, and not just on air.
So, a vein of youth runs through the May/June edition of RedTech Magazine.
In this issue, Buzz Knight discusses attracting, specifically young, talent to radio, and Graham Dixon highlights the importance of listening to young people if we wish to reach them.
For our cover story, María Jesús Espinosa de los Monteros, chief audio officer at PRISA Media, shares how the Spanish media giant fosters a love for audio among young people and encourages talented youth to join the company. Ruxandra Obreja explains how digital radio reaches out to young people in Africa as an educator and how it is crucial in promoting gender equality in education.
We also start waving goodbye to a largely old way of broadcasting and ring in the new with exciting studio refits. Plus, of course, we feature a host of ideas and products to make your operations feel youthful again.
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