Deja Brew opts for Genelec

One of New Delhi’s premium restaurants has installed a premium system with the adoption of Genelec’s 4030 loudspeakers.

Deja Brew is an Indian restaurant and bar in Greater Kailash 2 in New Delhi. It seats 80 people across two floors with seating areas distributed in small, intimate pockets, but the building’s physical restraints meant they were unable to install a subwoofer.

The venue installed a total of 13 4030 loudspeakers from Genelec partner Alphatec AV, with installation by Value Marketing Systems. Its active design eliminated the need for external amplifiers and allowed the VMS team to run reduced cabling back to a single, centralized music processor. This is connected to a media player to provide staff with the ability to play whatever music they wish, with the additional option of pairing their own devices.

VMS owner and technical head Sandeep Duggal said: “We’ve worked hard to cultivate an energetic vibe at Deja Brew, but where customers can freely converse and relax.  It was vital that customers could hear one another over the music. Genelec is well known for having an incredibly clean audio signature, offering clarity and intelligibility irrespective of playback level.  Taking this into consideration, opting for the 4030s was a no brainer.” 

The 4030s are distributed across both floors to achieve even coverage in every section of the restaurant, with no hot spots or dead zones. The default level has been optimized to promote a healthy level of conversation while playing background music. 

“Alongside the wide range of colours that Genelec offer we noticed that the 4030s were also available in the RAW recycled aluminium finish, which is kinder to the environment as the models require no painting and less finishing material,” explains Naveen Sachdeva, who came up with the concept of Deja Brew with partners Parth Chadha and Aashish Goyal.

“The team agreed that this sustainable design also suited Deja Brew’s aesthetic, which balances an open industrial theme blended with traditional wooden, rustic tones. We work to reduce our carbon footprint however we can, so if we do so whilst matching our interior, that’s a bonus. It’s as if this model was designed specifically for Deja Brew.”