Australia’s Commercial Radio & Audio industry group rolled out another listenership survey from GfK.
Let’s go to the release for GfK Survey 3, “Commercial radio saw a year-over-year increase of 53,000 listeners, with 12.5 million Australians tuning in weekly, while streaming grew to 3.3 million weekly listeners, up by 55,000 Australians YOY.”
The ever-so-coveted 25–54 age group “crucial for advertisers, grew by 116,000 listeners year-on-year, reaching 6.2 million weekly,” according to the survey.
CRA CEO Lizzie Young said, “The 25–54 demo growth tells you everything about radio’s commercial appeal; we’re adding 116,000 weekly listeners in the group that drives purchasing decisions.”
Additional data nuggets include, “In-car listening continues to deliver growth, adding 266,000 weekly listeners YOY to reach 10.3 million Australians weekly.”
And, “Commercial radio streaming in cars grew 11 minutes year-on-year to 1 hour 37 minutes, while home streaming remained steady at 3 hours 34 minutes.”
It should be noted that the numbers from the GfK survey are based on five metros, Adelaide, Brisbane, Melbourne, Perth and Sidney.
These stories might interest you
CRA reports significant Q1 2025 digital audio revenue growth
News leads April 2025 Australian Podcast Ranker
CRA reports commercial radio reaches 12.6 million weekly listeners
