With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
Budee Group is headquartered in Beijing and has branch offices, warehouses and service centers throughout China and Hong Kong. It also distributes API Audio, Telefunken Microphones, Akai Professional, Linear Research, Trinnov and Lynx.
The company focuses squarely on audio and it has multiple subsidiaries covering different business sectors such as systems integration, broadcast, music production, prosumer sales and equipment rental for the pro PA and live touring markets, explained a press release.
“It is our aim to bring the company’s products to a wider audience,” said Mills Xu, Budee Group’s head of Strategic Alliance and Marketing. “PMC has a legendary history and a very extensive product range. At present, our recording and broadcasting business is growing at high speed and our performance is increasing. Through cooperation with PMC, we aim to improve the maturity and quality of our solutions and provide customers with the most accurate systems.”
Budee Group has its own in-house experience and training studios for monitor demonstrations. The studios are also used as commercial facilities for recording artists and engineers.
“In a territory as large as China, it is a huge advantage to work with people who know their market and their customers so well. We are actively supporting Dolby Atmos for Music Mixing by offering a range of loudspeakers that are ideally suited to this application. I am convinced that there will be many opportunities for sales of immersive audio monitoring systems in China as this format takes off around the world,” added Maurice Patist, PMC’s head of Global Sales for Studio Products.