Brandy Adds to AC JOE’s Sonic Branding

A year after restyling, the Belgian AC station JOE has enlarged its jingle package with six new tracks produced by Brandy Jingles. The brief was to create current-sounding sonic branding that still feels in place between some of the biggest hits from the past 50 years.

Importantly, the jingles had to fit perfectly with the ‘JOE Your Greatest Hits All the Way’ sonic branding package that went on air a year ago.

According to Brandy, the “energetic sound of the basic package has been expanded with several softer cuts; moreover, the references to the music of the 80s make the package match perfectly with the vibe of today’s hits.”

See what you think. You can hear the new package here.