Good to Great Lesson #11: Attachment beats access
The lesson examines why emotional connection has become radio’s most valuable competitive advantage
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Good to Great Lesson #10: Context creates content that matters
Clear purpose determines whether content connects with listeners or gets ignored
Good to Great Lesson #9: Predictably unpredictable
Stations championing predictability miss an opportunity to seize and hold attention
Good to Great Lesson #8: Hire great talent then get out of the way
The lesson explores why giving talent room to perform can define a station’s success
Good to Great Lesson #7: Focus on strategy, not the competition
Strongest radio brands lead with strategy rather than reacting to rival stations
Good to Great Lesson #6: Benchmarks build stations
Distinctive programming moments create audience habit and identity for radio stations
Good to Great Lesson #5: Memorable wins — everything else gets ignored
The strategy lesson explains why impact and memorability matter more than being acceptable
Good to Great Lesson #4: Stop chasing tune-out — create tune-in
The strategy lesson explains why stations should rethink avoiding tune-out
Good to Great Lesson #3: Do less, commit longer
The strategy lesson argues that fewer initiatives — repeated consistently — create stronger brand recognition
Good to Great Lesson #2: Making magic between songs
Ken Benson addresses a familiar habit of focusing heavily on a music playlist
