Adthos has unveiled a new feature on its Creative Studio platform, expanding its capabilities to include the creation and editing of audio for video and dynamic video ads.
According to the creators, Adthos Creative Studio, which incorporates multiple AI technologies, now enables importing videos from files, platforms such as YouTube or Vimeo, or file-sharing websites. Users can then separate the audio and video components, isolating the voice track from other sounds. Using AI speech-to-text technology, Adthos generates a script that users can edit before reconstructing the audio track with one of the platform’s available voices. Users can also translate the text into different languages, allowing publishers and broadcasters to quickly and easily reproduce short-form content for audiences in multiple countries. Creative Studio then reintegrates the voice track with the remaining audio and video before it is published on social media or sent directly to ad servers.
Raoul Wedel, CEO of Adthos, says, “As advertisers increasingly depend on multimedia campaigns to convey their message, it was a natural progression for us to extend the same flexibility Adthos offers for audio to video. From now on, our publishing and broadcasting customers and their advertisers have a new way to reach more audiences, in more languages and even faster than ever before.”
You can see a short demo video of this new feature here.
