Triton Digital and RCS connect OTA radio to programmatic buying
Xperi has signed large group station owner Cumulus Media as the first commercial licensee for its AutoStage Broadcaster Portal Premium “radio intelligence platform.”
A release describes it as, “The platform delivers near–census-level insights into in-car radio consumption, where the majority of radio listening occurs, providing unprecedented visibility into actual, nearly-real-time listener behavior.”
According to the release, The agreement positions Cumulus as the flagship launch partner and underscores the audio industry’s growing interest in new approaches to audience measurement beyond traditional survey-based methodologies.”
Xperi Senior Vice President, Commercial Strategy and Partnerships Joe D’Angelo said, “This agreement with Cumulus marks a major step toward deterministic measurement in broadcast radio.”
He elaborated, “By leveraging large-scale, aggregated in-car listening data, broadcasters can move beyond traditional sample-based measurement toward large-scale data-driven audience insights—enabling better programming decisions, stronger advertiser accountability, and more competitive positioning in a data-driven media landscape.”
Cumulus Media President of Operations Bob Walker said, “The platform gives us access to a level of audience intelligence that hasn’t previously been available, creating new opportunities for content creators, sales teams, and advertisers alike. The AutoStage heat maps are a particularly compelling example, visually illustrating where listening is concentrated, on an aggregated basis, relative to advertiser locations.”
He added, “By giving advertisers a richer understanding of audience distribution and listening trends, the platform helps them plan more effective campaigns, optimize audience-level planning, and maximize the impact of their radio investments.”
These stories might interest you
Xperi’s DTS AutoStage data signals digital shift in Ireland’s DAB+ trial
Xperi highlighted connected-car analytics and HD Radio at NAB Show
Xperi launches DTS AutoStage Broadcaster Portal Premium tier
