Quu Inc., a provider of visual content for radio, has announced the launch of Quu Visual Network (QuuVN), a new division offering Visual Quus to national advertisers. Industry veteran Sam Rogers, known for his radio and media sales expertise, will head the division, reporting directly to Quu CEO Steve Newberry.
QuuVN, launched in collaboration with Quu’s clients, seeks to grow demand for visual advertising in local markets. The network’s extensive reach will allow major brands to engage listeners through Quu’s patented Content Partnership and other sponsorships, delivering non-intrusive, high-impact sales messages on dashboard screens.
Quu says that Rogers, with decades of experience in corporate partnerships and strategic sales, is positioned to help brands harness the potential of visual content on radio. His leadership roles at Audacy, CBS Radio, Radio One and Cumulus Media, and strong relationships with top U.S. brands, will help expand the market for in-dash messaging.
“We’re focused on driving growth for our partners and the industry. By highlighting the unique value of Quus, we can create new pathways for growth,” said Rogers. “This isn’t about competing for ad budgets — it’s about bringing in new money. Visual advertising is an untapped revenue stream for radio stations, and we’re looking to realize its potential.”
“We aim to create opportunities for every Quu client by educating agencies and CMOs on the impact of visual content, whether for local, regional, or national campaigns,” said Newberry. “Sam’s leadership will be instrumental in attracting and motivating brand marketers to increase their investment in radio.”
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